Ask users for feedback in your app without nagging
A feedback prompt at the wrong moment is an interruption. At the right moment it is a conversation. The difference is almost entirely timing and respect for the user's time.
Pick the moment
- After a success, such as finishing a task or reaching a goal, when the person is in a good state of mind.
- After a problem, such as an error they recovered from, with a plain question: what went wrong?
- Never during sign-up, in the middle of a task, or at launch before the app has done anything useful.
Keep it short
One question. A rating scale or a few choices first, an optional text field second. Say how long it takes and let people close it with one tap. If they dismiss it, do not show it again for a long time.
Separate private feedback from public reviews
Ask for private feedback first, with a direct way to write to you. This keeps frustrated users from venting in the store, and it gives you the details a star rating never will. Do not offer rewards in exchange for store reviews or ratings; the store rules forbid incentivized reviews, and it can get your app removed. Use the platform's official review prompt if you ask for a rating at all.
Do something with the replies
Read them weekly, tag them, and tell people when you fix what they reported. A short thank-you with "we changed this because of you" builds loyalty. Our guide on prioritizing feedback shows how to sort the pile.
Questions developers ask
How often should I ask? Rarely. Once per major milestone per user is plenty.
Where do early testers fit? Use a test group before launch to find what a prompt would otherwise surface from your first real users.
Need testers for your app? Open a test group on AppReviewX. Start free