AppReviewX Log in

ASO audit checklist for your store listing

Twenty checks across text, visuals, ratings and localization to find the weakest part first.

updated ·2 min read

In this guide

Score each check 0 (missing), 1 (partly) or 2 (solid). Maximum 40. Do not chase the total: find the lowest-scoring group and fix that first. Background for each area is in the ASO guide.

Text (checks 1-6)

  1. The name says what the app is. Why: strangers see the name before anything else. Check: show it to someone who does not know the app and ask what it does.
  2. One priority phrase appears in the name or subtitle/short description. Why: that is the phrase you want to be found for. Check: can you name it in one line? See title and subtitle.
  3. The first sentence of the description carries the core benefit. Why: many visitors read only that. Check: read only the first two lines on a phone.
  4. No keyword stuffing. Why: it reads as spam and can break store policy. Check: read the text aloud; check the current policy on repeated keywords.
  5. Description is organized. Why: scanning beats reading. Check: short paragraphs, a few bullets, no wall of text.
  6. No claims you cannot back up ("best", "#1", fake awards). Why: trust and policy risk. Check: search your text for superlatives.

Visuals (7-12)

  1. Icon is recognizable at small size. Check: shrink it to the size of a search result. See icon tips.
  2. First two screenshots explain the main benefit. Why: they are seen without scrolling. Check: the five-second stranger test from screenshot guide.
  3. Screenshot captions are benefits, not feature names.
  4. Screenshots show the current UI. Check: compare with the live app.
  5. Video or feature graphic (if used) works without sound and in the first seconds.
  6. Assets are in the sizes the console currently asks for. Check: compare your files with the current official sizes, see store screenshot requirements.

Ratings and trust (13-15)

  1. You know your current rating and the last five written reviews. Check: open the store page as a visitor.
  2. Recurring complaints have a fix or an answer. See replying to reviews.
  3. The rating prompt comes after a success, not at launch. See when to ask.

Localization (16-18)

  1. Your top markets have their own text, not a literal translation. See localizing a listing.
  2. Screenshots in those languages match the text.
  3. Keywords were researched per language. See keyword research.

Measurement (19-20)

  1. You know where installs come from and your listing conversion. Check: the console's acquisition reports.
  2. Changes are dated and tested one at a time. Why: otherwise you cannot tell what worked. See A/B testing.

Reading your score

  • Lowest group under 4 of 12 (or 2 of 6): fix it before anything else.
  • No reviews yet? Read ASO for a new app with no reviews.
  • Making a game? See ASO for mobile games.

Back to the ASO and launch hub.

Want an outside view? Ask other developers for private, structured feedback on your listing. Get started with AppReviewX: 1 feedback = 1 credit.