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Structured vs open feedback: when to use which

How fixed fields and free text complement each other, and why the platform asks for both.

In this guide

Structured feedback uses fixed fields: ratings on a scale, choices, a category. Open feedback is free text. They answer different questions, and you need both.

What each is good at

Structured Open
Strength Easy to compare and count Shows things you did not think to ask
Weakness Only covers what you asked Hard to sort, uneven quality
Use it to Spot patterns, rank issues Understand why, find surprises

When to use which

  • Structured first when you have several testers and want to see where they agree: which screen, how severe, which device.
  • Open when you do not yet know what is wrong, or need the reason behind a number.
  • Both together is the default. A field tells you where and how bad; the text tells you why.

Why the platform asks for both

AppReviewX feedback is private and structured. Fields keep reports comparable, and free text keeps the detail. A report with only text is hard to compare; a report with only fields lacks context.

Example with both

Example (made up):

  • Area: Sign-up
  • Severity: blocks me
  • Device: phone, Android
  • What happened: "After entering my email the button stayed gray. I waited, then restarted. The second time it worked, but I almost quit."

From the fields you can count how many testers hit sign-up problems. From the text you see the cause may be a slow response without a loading indicator.

Tips

  • Keep fixed fields few. Every extra field lowers the answer rate.
  • Always leave one free-text box, even in a form made of choices.
  • Add an "other" choice instead of forcing a wrong one.
  • Read the open answers before you decide anything based on numbers alone.

Get started. 1 feedback = 1 credit, new accounts start at 0.